Born X Raised: A Testament to Authentic LA Street Culture
Born X Raised, founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2013, is a streetwear brand deeply entrenched in the cultural and social fabric of Los Angeles. Known for its unapologetically bold designs and authentic representation of LA’s diverse communities, Born X Raised has carved out a unique space in the fashion world, blending streetwear with powerful social commentary.
Founding and Philosophy
The inception of Born X Raised was driven by a desire to counteract the gentrification of Los Angeles, particularly Venice, where Spanto grew up. The brand’s name, “Born X Raised,” reflects its commitment to preserving and honoring the authentic experiences of those who have lived and grown up in LA. The “X” symbolizes a connection to the past while acknowledging the changes and challenges of the present.
Design Ethos
Born X Raised’s design ethos is rooted in the Born x Raised Hoodie culture and history of Los Angeles. Each piece of clothing tells a story, often drawing from the rich tapestry of LA’s street culture, gang affiliations, and local traditions. The brand’s designs are bold, featuring a mix of old English fonts, hand-drawn illustrations, and provocative slogans that resonate deeply with its audience.
Graphics and Typography
The brand’s iconic use of old English fonts and bold graphics is a nod to LA’s street art and gang culture. These elements are not just for aesthetic appeal; they carry significant meaning and serve as a form of social commentary. Whether it’s a reference to local landmarks or a tribute to the city’s resilience, the graphics on Born X Raised pieces are designed to make a statement.
Materials and Craftsmanship
Quality is a cornerstone of Born X Raised’s offerings. The brand uses premium materials to ensure that each piece is not only stylish but also durable and comfortable. From high-quality cotton for their t-shirts and hoodies to carefully chosen fabrics for their more experimental pieces, Born X Raised prioritizes craftsmanship in every aspect of production.
Cultural Impact
Born X Raised has had a profound impact on streetwear culture, particularly in Los Angeles. The brand’s commitment to authenticity and its ability to capture the essence of LA’s diverse communities has earned it a loyal following. More than just a clothing brand, Born X Raised is seen as a cultural movement that gives a voice to the often underrepresented and marginalized communities of LA.
Community Engagement
Community engagement is central to Born X Raised’s mission. The brand frequently collaborates with local artists, musicians, and activists to create pieces that reflect the city’s vibrant culture. These collaborations help to foster a sense of community and solidarity, reinforcing the brand’s connection to its roots.
Celebrity Endorsements
The brand’s authentic representation of LA culture has attracted numerous celebrity endorsements. High-profile figures in music, sports, and entertainment have been seen wearing Born X Raised, further elevating its status in the fashion world. These endorsements have helped the brand reach a wider audience while maintaining its core values and aesthetic.
Collaborations and Limited Editions
The graphics on apparel often draw from LA’s street art, gang culture, and local landmarks. The use of old English fonts is a nod to the city’s history, while the hand-drawn illustrations add a personal touch to each piece. Slogans and messages on the clothing often reflect themes of resistance, resilience, and pride, resonating deeply with the brand’s audience.
Notable Collaborations
The graphics on apparel often draw from LA’s street art, gang culture, and local landmarks. The use of old English fonts is a nod to the city’s history, while the hand-drawn illustrations add a personal touch to each piece. Slogans and messages on the clothing often reflect themes of resistance, resilience, and pride, resonating deeply with the brand’s audience.
Price Point and Value
While positioned in the premium segment of the market, Born X Raised offers value that extends beyond the price tag. Each piece is a blend of high-quality materials, intricate design, and cultural significance. Customers investing in Born X Raised are not just buying clothing; they are purchasing a piece of LA’s cultural heritage and a statement of authenticity.
Future Directions
As Born X Raised continues to grow, it remains committed to its founding principles. The brand plans to expand its reach while staying true to its roots, exploring new collaborations, and continuing to innovate in design. With a strong foundation in LA’s street culture and a growing global presence, the future looks bright for Born X Raised.
Conclusion
Born X Raised is more than just a streetwear brand; it is a testament to the power of authenticity and cultural pride. By capturing the spirit of Los Angeles and addressing social issues through bold design, the brand has established itself as a significant force in the fashion world. Born X Raised continues to honor its roots while pushing the boundaries of streetwear, making it a standout name in contemporary fashion. Whether through its iconic hoodies, impactful collaborations, or community engagement, Born X Raised remains a vital part of LA’s cultural landscape and a beacon of authenticity in the ever-evolving world of streetwear.
Born X Raised: The Essence of LA Street Culture
The graphics on apparel often draw from LA’s street art, gang culture, and local landmarks. The use of old English fonts is a nod to the city’s history, while the hand-drawn illustrations add a personal touch to each piece. Slogans and messages on the clothing often reflect themes of resistance, resilience, and pride, resonating deeply with the brand’s audience.
Founding and Philosophy
Born X Raised was born out of a desire to combat the rapid gentrification of Los Angeles and to preserve the city’s rich cultural heritage. Spanto, a Native American from Venice, California, and 2Tone, a native of East LA, created the brand to give a voice to the communities they grew up in. The brand’s name itself is a testament to their mission: to celebrate the authentic experiences of being born and raised in Los Angeles.
The graphics on apparel often draw from LA’s street art, gang culture, and local landmarks. The use of old English fonts is a nod to the city’s history, while the hand-drawn illustrations add a personal touch to each piece. Slogans and messages on the clothing often reflect themes of resistance, resilience, and pride, resonating deeply with the brand’s audience.
Design Aesthetic
The graphics on apparel often draw from LA’s street art, gang culture, and local landmarks. The use of old English fonts is a nod to the city’s history, while the hand-drawn illustrations add a personal touch to each piece. Slogans and messages on the clothing often reflect themes of resistance, resilience, and pride, resonating deeply with the brand’s audience.
Graphics and Prints
The graphics on Born X Raised apparel often draw from LA’s street art, gang culture, and local landmarks. The use of old English fonts is a nod to the city’s history, while the hand-drawn illustrations add a personal touch to each piece. Slogans and messages on the clothing often reflect themes of resistance, resilience, and pride, resonating deeply with the brand’s audience.