It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.
It’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?
Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?
The fifth SEO tip is to use your keywords sparingly. Most people still think that 1% – 3% keyword density is ideal, yet it is actually too much. There is an optimum keyword density that has little to do with the keyword itself, but more to do with contextual relevance of the page content to the topic in hand. Which leads to the sixth of the SEO tips: write naturally and honestly. If you know about your subject, write about it in your own language and don’t try to meet any perceived need for a specific number of so-called keywords within your page content.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, Pinterest or a branch of your company?
SEO news Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don’t ignore this free advice!
Some experts estimate that as many as 100,000 new websites go live every day That’s 36,500,000 new websites a year! And, I venture to say that that’s a conservative estimate. So following are three basic SEO tips that every freelance writer can start using immediately to increase website traffic.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!