The Forepaugh Circus alone had over 100 totally different posters for promotion, and it is estimated that by 1915 Ringling Bros. was posting 10,000 posters a day by using 70 individuals in advance cities [supply: Speaight]. And form of hilariously, there were severe turf wars over poster area. Circuses would spend masses of money printing up a jillion posters, and rival circuses would come and submit proper over them. There was a lot pressure that the Showman’s Association even tried to deal with it in a 1911 Code of Ethics, a code that was just about ignored, which might inform you one thing in regards to the ethics of the circus [supply: Speaight].

But with the appearance of GPS expertise, paper map utilization has declined. In 2013, the Missouri Division of Transportation printed just 2.7 million state freeway maps, down from its previous print run of 5 million. And when Washington State stopped printing highway maps in 2008, hardly anybody complained [supply: Brick].

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